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SEO simply means Search Engine Optimization. This is where you build your web pages and implement some techniques to help you get the best possible ranking on search engine results pages (SERPs). More your pages can be classified on Google / Bing / Yahoo / etc. results pages, the more visitors your website is probably to get
Now, SEO can be partioned into two specific types. SEO on the page and SEO off page.
On-Page SEO refers to all the things you can do on your website to help you get better rankings, like page titles, internal links, meta tags & descriptions, etc.
Off-page referencing refers to all the things you can do directly on your website to help you get better rankings, like social media, article submission, forum and blog marketing, and so on.
In today’s publication, we will focus on page referencing and the most effective ways to increase the ranking of your pages on search engines.
Search engine optimization on the page
- Page titles
Your web page titles are one of the most significant SEO elements on your website. Each of your pages and publications should have its own unique title, which includes the main keywords of this page.
For example, you could write an article about a new chocolate cake that you tried. It is therefore extremely important to include “Chocolate Cake Recipe” in the title of your message, such as “Easy Chocolate Cake Recipe” or “Chocolate Cake Recipe for Kids” etc.
This way, whenever someone searches for chocolate cake recipes in a search engine, your message has a better chance of showing up because you have included these keywords.
- Meta Descriptions
Several persons forget about to include things like meta descriptions for their webpages. These descriptions are an important place to include relevant keywords for your content because they are used in search results when your page is listed.
- Meta Tags
For each of your webpages, you can include things like a arranged of keywords in the kind of meta tags. These must be all the appropriate keywords of your content, which you will have already researched.
I use a WordPress plug-in on my websites called “Yoast SEO”. This enables me to enter all the keywords, description and title of the meta tag at the bottom of each of my posts before publishing. This simply inserts all the information into your HTML page format for you, making your life a little easier.
- Structure of the URL
It is strongly recommended to include search engine friendly URLs for each of your pages as they provide a better analysis. The shorter URLs seem to give better results in search engine results, but that’s not the only factor.
5. Body tags (H1, H2, H3, H4, etc.)
When writing your articles, you need to divide your content into smaller sections and paragraphs for easier reading. These sections can be given a header, where the tags H1, H2, H3, H4, etc. are used.In general, the H1 tags are reserved for the title of your main page, the following titles (just like those I used throughout this post) being issued H2, H3, etc. That’s why keyword-rich titles are more useful than generics. Be sure to write keyword-rich headers in the order of precedence of title tags H1, H2, and H3. They are used by many robots to differentiate important contents
6. Density of keywords
It’s very important to include relevant keywords in your content, as this helps search engines determine the content of your content. However, try not to overdo it and use too many keywords only for search engine robots. This can lead to banning your site from search engines.To avoid this, try to keep the density of your keywords at about 2 to 5%. If you find this difficult, take out a thesaurus and expand your writing vocabulary. In this way, you always write about the same thing, without risk of being banned.
7. SEO Image
Using images in your content is a great way to make your site more attractive and break boring pieces of text. You can use these images to enhance your SEO site.All your downloaded images have titles, so treat them as your page titles. Including relevant keywords can help users find your site when searching on Google Images.You can also include Alt texts and descriptions for your images, which makes them even more useful with SEO.
8. Internal links
People often think that the only links that matter are those of other websites. Although these links are important, they are not the only important links!Placing links to your other website pages, is a great way to improve your site and used properly, internal links can be a useful weapon in your SEO arsenal.
Not only is it much easier for your visitors to browse your site and find all your content, but it also ensures that your site is properly scanned, allowing search engines to find all your pages. It also helps to make a page more relevant to relevant keywords and phrases, while helping to increase Google ranking of your pages.You can use different methods to improve your internal link structure. The main content links and permanent navigation links.These are links placed in the articles of your article, which redirect people to other relevant pages of your site.