Latest Google SEO Updates and Algorithm Changes

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1.) Update from Google Hummingbird

Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays an important role in the ranking of websites. It is composed of more than 200 factors that can affect the search results and ranking of the website. The most significant changes to Hummingbird have been the ability to closely monitor mobile marketing, which is not surprising at all given the explosion of smartphones in recent years.

The name “Hummingbird” comes from its ability to be “accurate and fast” and is primarily designed to focus more on the meaning of a phrase or keyword rather than individual keywords. Hummingbird examines the entire sentence to decipher the meaning. Google Hummingbird SEO updates the help pages corresponding to the meaning of the search results.

2.) Google Penguin Update

In April 2012, Google powered the update Penguin Update to detect websites that crawl Google’s search results. This update is primarily intended to reduce the ranking of websites violating Google’s webmaster rules and using black-hat SEO techniques to artificially increase the ranking of their websites, by obtaining or purchasing links from the website.

 

The main reason for this update was to penalize websites that use manipulative techniques to achieve high rankings. According to Google estimates, Penguin influences about 3.1% of search queries in English and about 3% of queries in languages ​​such as German, Arabic and Chinese, and an even larger percentage of queries. they are in the “very spammy” language categories.

Pre-Penguin sites normally used some negative external linking tactics to rank correctly in the SERPs and increase their traffic. However, once Penguin was introduced, it implied that the content was vital and that those with incredible content would be recognized and those with little or spammed content would be punished.

3.) Google Panda Update

Google’s Panda Update was released in February 2011 and is a powerful search filter that prevents poor-quality content from appearing in Google’s top search results. Panda is updated from time to time. By the time this happens, the sites are already affected. can escape, if they made the appropriate improvements, according to Panda’s updates.

Thanks to its various updates, Panda can also capture recently forgotten sites. Google Panda has been very effective at affecting the ranking of entire sites or a specific section rather than individual pages on a site.

4.) Update Google Pigeon

Powered on July 24, 2014 to get the results in US English, Google Pigeon Update “is another update of the SEO algorithm introduced in order to provide more relevant, meaningful and accurate local search results, which are more closely related to traditional Web search ranking factors. Google said this new SEO algorithm improves their distance and location tracking settings in a more results-oriented way.

Changes made via Google Pigeon Update will also affect the search results displayed in Google Maps because this update allows Google to provide search results based on the user’s location and the list available in the local directory. . The main goal of Google Pigeon Update is to provide preferences for local search results in the SERPs, which is extremely beneficial for local businesses.

5.) Update compatible with Google Mobile

Introduced On April 21, 2015, Google introduced its mobile-enabled search algorithm to improve mobile-enabled site pages in Google’s mobile search results. The change is significant to the point that various names such as Mobilegeddon, Mobilepocalyse, Mopocalypse or Mobocalypse allude to the date that took place.

One of the best ways to get ready is to make sure that Google considers that your site’s pages are compatible with mobile devices using its test tool. It is very effective at including approaches that bring more mobile usability to SEO campaigns.

6.) Google: pay update

Powered on June 11, 2013, Google Payday Update was a new Google search algorithm that aimed to clean up spammy query-related items, such as payday loans, pornographic requests, or other types of highly spammed queries.

This can be understood as a set of algorithm updates for Google search engine results aimed at identifying and penalizing websites using different types of spamming techniques (also known as Black Hat SEO or spamdexing ) to improve their ranking for particular search queries that are actually “spammy”.

7.) Google: Pirate Update

Introduced in August 2012, Google Pirate Update is a filter that prevents sites containing many copyright infringement reports, documented by Google’s DMCA system. It is updated periodically, and when updates are made, previously assigned Web sites may leak if they made the correct changes. It is also possible that new websites that have been bypassed have been captured recently; In addition, it can also reveal “false positives” about people who have been captured.

8.) Google: Update EMD

Launched in September 2012, the Exact Match Domain (EMD) update is a filter used by Google to prevent poor quality sites from positioning themselves beautifully because they have words that match search terms in their domains. As a precise update of EMD occurs, sites that have improved their content can recover excellent rankings. New sites with poor content or anything that was previously missing from Google EMD updates may be intercepted. Similarly, “false positives” can also be unloaded.

9.) Google: Top Heavy Update

he Google Top Heavy update was launched in January 2012 to prevent “top heavy” ads with ads from being properly positioned in Google’s search listings. Top Heavy is updated several times, and by the time a Top Heavy update occurs, websites that have removed extreme ads can resume their rankings. New sites considered “very heavy” may get caught again with the new Top-heavy update.

10.) Google Page Rank Update

If you are doing SEO or doing research marketing, you will surely come across Google Page Rank Topic. Page Rank is a Google arrangement of counting votes on links and determining which pages are the most critical in this regard.

These scores are then used alongside many other elements to determine whether a page will rank well in a search or not. However, some experts believe that Page Rank is an outdated and obsolete indicator, suggesting that marketers do not waste time doing so. Google submitted its last page ranking update in the toolbar on December 5 and 6, 2013 and said: pass, at least the version of the toolbar. “

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