When one website links to another, it passes along “link juice,” or a little bit of that first site’s trust aspect. The more external pages connecting to a page on your site, the more beneficial it becomes in the eyes of the search engines (that’s why a solid link building technique is so significant ). But internal pages of a site can also pass some of their link juice combined to another internal page. This allows build the authority of some of the deeper webpages on your website that might not get as many external links.
Advantages of an Internal Linking
Internal linking is significant for three reasons
- They pass website authority from one page to another (search optimization)
- They guide site visitors to high-value, high-converting webpages (usability)
- They prompt site visitors to act as calls to action (conversion optimization)